Alia Bhatt reveals the inspiration behind naming her brand Ed-A-Mamma

Not only known as an actress, but Alia Bhatt is also a producer, entrepreneur, philanthropist, and investor. It is not just being on camera, the actress has also kicked off her production house and is the founder of the kids apparel brand Ed-A-Mamma. Speaking about the clothing line, and the uniqueness of its name, the Brahmastra actress had interesting anecdotes to share when she recently attended the Forbes event, Tycoons of Tomorrow.

Speaking about how Ed-A-Mamma came into being, Alia shared, “Actually, the way Ed-A-Mamma happened was a byproduct of a conversation we were having about me starting a clothing line of my own. And I was really not sure whether people really care about it. They come and watch my movies but just because I am starting a clothing line doesn’t mean they will come and buy it. So I asked my team to do a little bit of research and said okay, let’s find the gap in the market. Turns out there was a genuine gap as there was no strong homegrown Indian kids wear clothing brand. I wondered why not explore that. I did not have an idea of how much the gap was. When the process like researching and developing began, it was an eye opener.”

Further elaborating on choosing such a brand name, Alia said, “My cat’s name is Edward and I am his Mama. So, Ed-A-Mamma! Because at the end of the day, mothers are the ones that shop for their babies, at least most of the time! Fathers also do but still. At that point of time, I was also working on this children’s storybook of this young girl and her dog who go on these adventures. It was my way of nurturing this love in children for nature because that’s something I am very passionate about.”

“The awareness that we should have as people living on this planet is a responsibility that we should bring to the table. And the best way to cultivate that for the future is to instill those habits in a way that interests the child. So it started off with a story telling book and then it merged with the idea of an apparel brand for the kids. That’s where the idea of Ed-A-Mamma came from,” she concluded.

Also Read: Ayan Mukerji unveils teaser of original version of ‘Kesariya’ dance mix from Ranbir Kapoor-Alia Bhatt starrer Brahmastra

from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/mSAgpes

Comments

Kashmera Shah's bold scene in Mahesh V Manjrekar's Marathi film Nay Varan Bhat Loncha Kon Nay Koncha removed after objection from National Commission For Women

Till last week, the exhibitors in Maharashtra were wondering how they’ll get footfalls now that the big hit Pushpa has begun to slow down. To their pleasant surprise, a Marathi film, Nay Varan Bhat Loncha Kon Nay Koncha released yesterday, on January 14, and managed to open very well. Directed by Mahesh V Manjrekar, this film’s existence was not even known to many till as early as 10 days ago. But after the trailer of the film was released earlier this week, the intimate scenes and abusive content caught the attention of the viewers. On Wednesday, the National Commission For Women (NCW) raised a protest after receiving a complaint from the Bharatiya Stree Shakti. The organization raised a hue and cry over the scenes depicting women and a minor boy in compromising positions. It has now come to light that after facing the heat from the NCW, a couple of scenes from Nay Varan Bhat Loncha Kon Nay Koncha were removed just before the release of the film. A source told Bollywood Hungama ,

Hrithik Roshan's family pampers his rumoured girlfriend Saba Azad with pizza & pasta

Hrithik Roshan and Saba Azad have become the talk of the town for their reported relationship after they were spotted on several lunch and dinner dates. While the pair has been spotted together several times, they are yet to make it official on social media. Recently, Saba was spotted with the Roshan family and shared on her Instagram story about the food that was sent from Hrithik’s family as she was feeling homesick. She shared a picture and wrote, “When you’re homesick but have the bestest hoomans ever feeding you,” and she tagged @suranika, @kanchan_roshan, @pashminaroshan. Meanwhile, Hrithik Roshan is busy with the shoot schedule of Vikram Vedha remake. He takes on the role of Vijay Sethupathi who starred in the original movie. The film also stars Saif Ali Khan. Also Read: Hrithik Roshan posts about rumored girlfriend Saba Azad for first time; gives shout out for her upcoming concert from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/Ai

Park Hyung Sik and Han Hyo Joo'a apocalyptic thriller drama Happiness poster released

The makers of Park Hyung Sik and Han Hyo Joo starrer upcoming Korean drama titled Happiness has revealed an intriguing new poster. On October 1, the drama released a mysterious poster that contains a scenery of an apartment where darkness has fallen. Everything appears normal, but the silhouettes in the window have a different story to tell. According to Soompi, the drama Happiness is an apocalyptic city thriller that takes place in the near future within an apartment that is stratified by social standing. The high-rise apartment housing diverse people becomes sealed off when a new infectious disease emerges, and the drama will depict the fear, fierce psychological battle, and desperate struggle for survival. Happiness will be a realistic horror drama in which the people become suspicious of each other in the enclosed space as their daily lives fall apart and their pre-existing values begin to waver. Han Hyo Joo stars as Yoon Sae Bom, a tactical agent in the Seoul Police Specia

Bollywood Hot Tropics

Search This Blog