Not only known as an actress, but Alia Bhatt is also a producer, entrepreneur, philanthropist, and investor. It is not just being on camera, the actress has also kicked off her production house and is the founder of the kids apparel brand Ed-A-Mamma. Speaking about the clothing line, and the uniqueness of its name, the Brahmastra actress had interesting anecdotes to share when she recently attended the Forbes event, Tycoons of Tomorrow. Speaking about how Ed-A-Mamma came into being, Alia shared, “Actually, the way Ed-A-Mamma happened was a byproduct of a conversation we were having about me starting a clothing line of my own. And I was really not sure whether people really care about it. They come and watch my movies but just because I am starting a clothing line doesn’t mean they will come and buy it. So I asked my team to do a little bit of research and said okay, let’s find the gap in the market. Turns out there was a genuine gap as there was no strong homegrown Indian kids wear ...